How to Use Trustpilot: The Ultimate Guide for Businesses and Consumers (2025)

How to Use Trustpilot:- In an era where online reputation can define the success or failure of a business, platforms like Trustpilot have become essential. Whether you’re a consumer seeking honest reviews or a business trying to build credibility, Trustpilot can be an incredibly powerful tool — when used correctly.

This comprehensive guide explains how to use Trustpilot, covering both consumers and business owners, with step-by-step instructions, tips, and best practices for getting the most out of the platform in 2025 and beyond.

---

🌟 What is Trustpilot?

Trustpilot is an open, online review platform that allows customers to share their feedback about businesses, products, and services. Businesses can claim profiles, collect reviews, and engage with customers to improve their reputation and build trust.

---

🧍 How to Use Trustpilot as a Consumer

If you’re a shopper, service user, or online buyer, Trustpilot empowers you to make informed decisions and share your own experiences.

✅ Guide Step-by-Step: Writing a Review

1. Go to www.trustpilot.com
2. Use the search bar to find the business you want to review.
3. Click on the business profile.
4. Click “Write a review”
5. Sign in or create an account using your email, Google, or Facebook.
6. Leave a star rating (1 to 5 stars).
7. Write your experience in detail (product quality, service, delivery time, support, etc.)
8. Click “Submit Review”

💡 Guide Tips:

• Be honest and specific.
• Include dates or order numbers if possible.
• Use respectful language, even if you’re upset.
• Upload photos/screenshots to add credibility.

---

🔎 Browsing Reviews as a Consumer

1. Use the search bar to find a company.
2. View the average star rating and total number of reviews.
3. Sort by:
   • Most recent
   • Highest rating
   • Lowest rating
   • Verified orders
4. Look at the company replies to see how they handle criticism.

🟢 Verified Review Indicator

Some reviews are marked as “Verified”, meaning the person was invited by the company or submitted proof of purchase.

---

🧑‍💼 How to Use Trustpilot as a Business

📌 Step 1: Claim Your Business Profile

1. Go to https://business.trustpilot.com
2. Click on “Claim your business profile”
3. Enter your company name and select your business.
4. Create an account using your work email and business details.
5. Verify ownership via email and Trustpilot will guide you to your dashboard.

---

📥 Step 2: Start Collecting Reviews

Once your profile is set up, it’s time to start collecting reviews.

✅ Manual Invitations

• Send personalized emails asking customers to leave reviews.
• Add Trustpilot review links to:
  • Order confirmation emails
  • Thank-you pages
  • Receipts or invoices

🔁 Automated Invitations (with Paid Plan)

• Integrate Trustpilot with:
  • Shopify
  • WooCommerce
  • Magento
  • BigCommerce
  • Custom APIs
• Automatically send review invitations after purchases.

🔗 Review Link Generator

Trustpilot provides a unique review link that you can embed on:

• Email signatures
• WhatsApp messages
• Website buttons
• QR codes in physical stores

---

💬 Step 3: Respond to Reviews

Responding to reviews shows you’re listening and builds credibility.

🔹 How to Respond

1. Log in to your business dashboard.
2. Click “Reviews”
3. Find a review and click “Reply”
4. Write a professional response, especially for negative reviews.

✅ Tips:

• Always thank the reviewer.
• For negative reviews, apologize and offer resolution.
• Avoid being defensive or emotional.
• Use the opportunity to show transparency.

---

📊 Step 4: Analyze Customer Insights

From your dashboard, use analytics tools to track:

• Review volume
• Average rating over time
• Customer satisfaction trends
• Review sources (manual vs automatic)

Use these insights to:

• Improve customer service
• Train support teams
• Identify operational weaknesses
• Make product improvements

---

🖼️ Step 5: Showcase Your Reviews

Trustpilot lets you use your reviews as marketing assets.

🔹 Free Tools:

• TrustBox Widgets – Embed review snippets on your website.
• Review Snippets – Add star ratings in product pages or blog articles.

🔹 Paid Tools:

• Google Seller Ratings – Boost your ad performance by showing star ratings in Google Ads.
• Social Media Integration – Share reviews as branded graphics.
• Trustpilot Marketing Assets – Use customer reviews in email marketing or brochures.

---

💼 Business Use Cases for Trustpilot

1. Local Businesses – Build trust with neighborhood clients.
2. E-commerce Stores – Boost conversion rates by showing review badges.
3. SaaS Companies – Use reviews for credibility and case studies.
4. Service Providers – Stand out in competitive industries like travel, real estate, or legal.
5. Startups – Quickly establish reputation in a crowded market.

---

🧰 Trustpilot Tools & Features (2025)

Feature	Free Plan	Paid Plan (Standard & Pro)
Business Profile	✅ Yes	✅ Yes
Manual Review Collection	✅ Yes	✅ Yes
Automated Invitations	❌ No	✅ Yes
TrustBox Widgets	✅ Basic	✅ Advanced
Review Insights	✅ Limited	✅ Full Dashboard
Marketing Assets	❌ No	✅ Yes
Google Seller Ratings	❌ No	✅ Yes
Priority Support	❌ No	✅ Yes

---

🛑 Best Practices and Mistakes to Avoid

✅ Do:

• Respond to every review.
• Encourage happy customers to leave feedback.
• Use reviews to fix problems internally.
• Be consistent in requesting reviews.

❌ Don’t:

• Write fake reviews (can lead to penalties).
• Delete negative reviews (unless they violate guidelines).
• Offer incentives in exchange for 5-star reviews.
• Ignore your review analytics.

---

🛡️ Handling Negative Reviews

Even the best businesses get bad reviews. What matters is how you handle them.

Strategy:

1. Don’t panic.
2. Respond publicly and apologize.
3. Offer to take the conversation offline.
4. Follow up if the issue is resolved.
5. Flag reviews that are fake, defamatory, or violate Trustpilot’s rules.

---

📈 SEO & Marketing Benefits

Trustpilot is indexed by Google, meaning your reviews contribute to:

• Higher search engine rankings
• Rich snippets in search results
• Better click-through rates on ads
• Increased trust on product pages

Many consumers search phrases like:

• “[Business Name] reviews”
• “Is [Brand] legit?”
• “[Product] Trustpilot”

Being visible on Trustpilot builds authority and credibility right where it matters most: in search results.

---

🔄 How to Edit or Remove a Review (Consumers)

If you’re a consumer and want to edit or remove your review:

1. Log in to your account.
2. Go to “My Reviews”
3. Click Edit or Delete
4. Make changes or remove it completely.

You can also update a review after the business resolves your issue.

---

🧠 Final Thoughts

Trustpilot isn’t just a review platform — it’s a trust engine. It empowers consumers to be heard and businesses to grow by listening. Whether you’re a buyer sharing your experience or a business improving your reputation, knowing how to use Trustpilot can give you a massive edge.

---

📌 Quick Summary

• Consumers use Trustpilot to write and read real reviews.
• Businesses use it to gather feedback, boost reputation, and grow online.
• Reviews help with SEO, conversions, and customer satisfaction.
• Trustpilot offers both free and paid tools.
• Proper engagement builds long-term trust and brand loyalty.

---