Case Study of Parle-G: How an ₹5 Biscuit Became One of India’s Most Powerful Consumer Brands
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August 11, 2026
Introduction – Case Study of Parle-G Case Study of Parle-G: There are very few Indian brands that can claim to have been present in the lives of several generations of consumers. Parle-G is one of them. For decades, the familiar yellow packet has…